Michael Saylor sold 1,690 bitcoin at an $11,000 loss per coin in August. Then he sat in cash for two months while your stack bled from $126,000 down to $62,800. And now — only after bitcoin has ripped 23% in a single week — the never-sell preacher is finally “back.” Congratulations. You were the exit liquidity.
The Facts: He Timed It Perfectly. Against You.
On Sunday, Saylor posted two words: “We’re ₿ack.” CoinDesk reports it’s the first signal of a Strategy bitcoin purchase since June 22 — a two-month pause in what was supposed to be a relentless, valuation-proof stacking machine. Bitcoin is hovering around $79,000, up more than 2.5% over the week, with bitcoin dominance back above 60%.
So let’s recap the last eight weeks of the world’s most famous “maximum HODL” company:
August 10: Strategy sold another 1,690 bitcoin at roughly an $11,000 loss per coin — to buy back its own stock. The never-sell preacher sold your favorite asset to defend his share price.
August 24: The company raised a $6.7 billion fiat fortress — fresh shares, printed into the market — and still didn’t buy a single coin. Two entire months of bitcoin at fire-sale prices, and the biggest corporate cheerleader in the space was building a cash pile.
August 30: Only after the debasement-trade pump carried bitcoin 23% higher in a week does Saylor dust off the catchphrase and signal he’s buying again.
Why This Is Your Problem
Saylor built his entire empire telling you never to sell. Volatility is good. Dips are on sale. Time in the market beats timing the market. Sound familiar?
Then his own company sold at a loss in August. Then it sat out the $62,800 bottom — the exact “sale” he tells you to buy. And now it’s coming back after the bounce, at $79,000, using billions in diluted shares other people had to absorb.
That’s not conviction. That’s a corporate treasury playing other people’s money — and in that game, your stack is the exit liquidity. The shares printed to fund his buys are the bill that comes to every later holder. He doesn’t answer to you. He answers to the share price.
The Love Is Bitcoin Takeaway
Here’s the thing you keep missing: you don’t need his signal. You never did.
You could buy at $62,800 when everyone on your timeline called bitcoin dead. He couldn’t — or wouldn’t. That’s your edge. You answer to nobody. No shareholders, no dilution, no “We’re back” PR campaign timed to the bounce. Just your keys, your schedule, and your own nerve.
Self-custody and a DCA schedule you actually stick to will beat corporate treasury timing every single cycle. If you want to stack sats on your own terms with the best rates in Europe, Bull Bitcoin has your back — use coupon LOVEISBITCOIN at loveisbitcoin.com/bull.
If the guy who built his whole empire preaching “never sell” quietly dumped at an $11,000 loss and only crept back after the pump — why are you still waiting for anyone’s signal but your own?
This article is for education only and is not financial advice.
Sources: CoinDesk, Cointelegraph, August 30 2026.
SAYLOR IS 'BACK' AT $79,000 — HE SAT OUT THE ENTIRE CRASH, SOLD AT A LOSS, AND ONLY BUYS AFTER THE PUMP
