Sell every Bitcoin at a loss right into a weak market. Then come crawling back four months later with a $2 billion plan funded by Wall Street trickery. That is not a Bitcoin strategy. That is a confidence game.
Meet Genius Group (NYSE: GNS) – the AI-education company that spent 2024 and 2025 telling the world it was on a "Bitcoin first" mission, grew a treasury to 440 BTC by February 2025, and then got forced to unload every single coin at a loss only months ago. Now the same company is back with headlines about a "$2 billion dual AI and Bitcoin treasury target." Do not clap. Read the fine print.
The receipts are brutal.
On April 1, 2026, Genius Group sold its entire remaining Bitcoin stack – roughly 84 BTC – to repay $8.5 million in debt. BeInCrypto’s headline from that day says it all: "Bitcoin Believers Who Lasted 16 Months Just Sold Every Coin to Repay Debts." The liquidation reportedly came at a loss. Genius Group – the company that branded itself Bitcoin first – was left holding zero crypto reserves, right as digital-asset treasuries were getting crushed by the price slump.
Walk back a year and it gets worse. The company’s "Bitcoin first" strategy, adopted after the US election in late 2024, had grown to 440 BTC. Then a US court order blocked Genius Group from raising funds or issuing shares. Forced sales followed – one brutal stretch saw roughly 86 BTC dumped in a single month. By February 2026 the stack was down to about 84 BTC. Then even that went, sold into weakness to clear the debt.
And now? The same company wants back in – with YOUR money.
This week Genius Group announced it is aiming for parallel AI and Bitcoin treasuries worth a combined $1.6 billion, with total company assets targeted at $2 billion by fiscal year 2031. The funding plan: issue Perpetual Preferred Securities off its $1.2 billion SEC-cleared shelf registration, starting with a $12.5 million raise split between the AI treasury, the Bitcoin treasury, and a cash reserve.
CEO Roger James Hamilton called it shareholder genius: "Every dollar of preferred capital deployed into our bitcoin and AI Treasury that generates returns above the preferred dividend rate flows directly to our ordinary shareholders’ net asset value."
Here is the part nobody says out loud: preferred shareholders get paid FIRST. Before ordinary shareholders. Before you. The company that sold your favorite asset at the bottom is now issuing a debt-like instrument that sits senior to common stock – the exact playbook Michael Saylor’s Strategy has used to raise over $16 billion for its Bitcoin pile, and the same trick Strive Asset Management has copied to the tune of $150 million plus.
This is the corporate treasury game in a nutshell: buy Bitcoin with hype, sell it at a loss when the heat comes, then re-enter using instruments that put Wall Street’s claims ahead of yours.
Meanwhile, you – the actual Bitcoiner – are the only one taking real custody risk.
The lesson is not new. Metaplanet found it the hard way with a $725 million paper loss on a treasury investors could not touch. When a company "holds Bitcoin for you," a judge, a margin call, or a dividend payment can force a sale. When you hold it yourself, nobody can force you to do anything. That is the entire point. Spot Bitcoin ETFs and self-custody exist for exactly this tension – the choice between someone else’s balance sheet and your own keys.
Want to buy Bitcoin the way it was designed – without a corporate middleman deciding when to sell your exposure? Buy on Bull Bitcoin and use coupon LOVEISBITCOIN at checkout.
Genius Group sold at the bottom once. Would you trust them with your stack the second time around – or is "Bitcoin first" just a marketing line they recycle every time their stock needs a pump?
GENIUS GROUP DUMPED ITS LAST BITCOIN AT A LOSS IN APRIL - NOW IT WANTS $827 MILLION OF YOUR MONEY TO BUY BACK IN AT $80,000
